Driving Organizational Change for a Fortune 500 Consumer Products Company
SUCCESS STORY
Fortune 500 Consumer Products Company
Engagement: Driving Organizational Change for Customer-Centric Growth
Our client, a Fortune 500 consumer products company, was formed through the merger of multiple organizations over several years. While the company had strong market positioning, it struggled with inconsistent business operations and an undefined culture, leading to inefficiencies and an inability to adapt quickly to market demands.
To achieve greater market share and profitability, the company sought to realign its workforce and operations around a segmented customer focus. However, the fragmented nature of the organization made it difficult to implement this shift effectively.
The Challenge
Despite having an established brand and industry presence, the company faced significant roadblocks in adopting a customer-segmented approach:
Lack of a unified corporate culture due to legacy operations from multiple mergers.
Inconsistent business processes that slowed decision-making and execution.
Rigid operational structures that hindered the company’s ability to pivot quickly in response to market changes.
Uncertainty around how to structure teams and align workforce capabilities with business objectives.
Recognizing these challenges, the client partnered with Impact to drive a structured approach to change management, ensuring a seamless transition to a customer-centric operating model.
Impact’s Solution
To address the client’s challenges, Impact deployed its proven change management framework to create and implement a Customer Segment Team (CST) model. This approach involved:
Leadership Alignment & Cultural Integration: Conducted in-depth executive interviews to understand the existing operational landscape and define a new corporate culture centered around agility and customer focus.
Customer Segment Team Design: Developed high-performing, cross-functional teams aligned with key customer segments, ensuring flexibility and rapid decision-making.
Process Optimization: Standardized business operations to eliminate inefficiencies, enabling teams to adapt quickly to market demands.
Performance Infrastructure: Established key performance indicators (KPIs) and accountability metrics to measure and sustain high-performance team execution.
Hands-On Training & Change Management: Provided coaching and mentoring to Customer Segment Teams, equipping them with the tools and methodologies to drive continuous improvement.
Results
With Impact’s expertise, the client successfully transitioned to a customer-segmented operating model that enhanced both agility and profitability. Key outcomes included:
Rapid Organizational Alignment: The new team structure streamlined decision-making and improved operational efficiency.
Accelerated Market Responsiveness: Standardized processes enabled faster go-to-market execution, increasing revenue potential.
High-Performance Team Adoption: Workforce engagement improved as employees embraced their roles in the new team-based structure.
Operational Scalability: With a well-defined playbook and repeatable processes, the company established a scalable framework for future growth.
Early Wins & Competitive Advantage: The first customer-segmented teams delivered measurable results within months, positioning the company as an agile, customer-focused industry leader.
About Impact
By leveraging Impact’s expertise in organizational transformation, the client successfully implemented a scalable, customer-segmented approach that optimized workforce alignment, improved operational efficiency, and unlocked new growth opportunities.
At Impact, we specialize in helping companies navigate complex change through strategic consulting, operational optimization, and workforce transformation.
Looking to realign your business for greater agility and profitability? Contact us today to learn how we can help you achieve lasting impact.
Our Client
Fortune 500 Consumer Products Company
The Challenge
The client struggled with inefficiencies caused by legacy operations from multiple mergers. Inconsistent processes, an undefined corporate culture, and rigid structures hindered agility and market responsiveness. To capture greater market share, they needed to realign their workforce and operations around a segmented customer focus but lacked the framework and expertise to implement this shift effectively.
How Impact Solved It
Impact restructured the client’s operations by implementing high-performance Customer Segment Teams (CSTs), optimizing processes, and aligning leadership. Through standardized workflows, performance metrics, and hands-on coaching, Impact enabled faster decision-making, improved agility, and scalable growth in a competitive market.
Results
Rapid Organizational Alignment: Streamlined decision-making and improved operational efficiency.
Accelerated Market Responsiveness: Faster go-to-market execution increased revenue potential.
High-Performance Team Adoption: Improved workforce engagement and team effectiveness.
Operational Scalability: Established a repeatable, scalable framework for future growth.
Early Wins & Competitive Advantage: Delivered measurable results within months, positioning the company as an agile, customer-focused leader.
